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Illustrative concept using stock imagery. This page explains an example approach; it is not a verified customer case study or performance guarantee.

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Performance Marketing

ROAS Scaling Meta & Google Funnel

A paid-growth operating system for an e-commerce brand that needed better tracking, sharper offer tests, and stronger creative decisions before increasing spend.

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ROAS Scaling Meta & Google Funnel
E-commerce 6-week optimization cycle
01

Challenge

The account was spending across too many weak creatives, attribution was unclear, and high-intent visitors were not being segmented properly for retargeting.

02

Strategy

We rebuilt the campaign architecture around funnel stages, wrote creative hypotheses for each ad set, repaired event tracking, and used weekly readouts to scale only proven combinations.

03

Intended outcome

The brand gained cleaner data, stronger ad discipline, and an ad funnel that could scale budget without losing control of conversion quality.

Visual Context

A visual direction for the project.

The imagery here supports the actual workflow: planning, production, analysis, review, and final delivery.

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Campaign reporting desk
Analytics Campaign reporting desk
Conversion data review
Optimization Conversion data review
Audience and offer planning
Strategy Audience and offer planning
Execution Flow

How we would run this kind of work.

The point of the case page is to show the operating system behind the visuals, so a visitor can understand what Agile Innotech Media actually does.

  1. 01

    Tracking Repair

    Pixel, events, UTMs, and conversion priorities were cleaned before budget was scaled.

  2. 02

    Offer Matrix

    We matched product offers with audience intent, placement style, and landing-page promise.

  3. 03

    Creative Testing

    Every creative variation had one clear hypothesis, hook, and success metric.

  4. 04

    Scale Controls

    Winning assets were scaled with guardrails for fatigue, CPA drift, and retargeting overlap.

Deliverables

What the client receives

Meta Ads architecture Google Ads search and remarketing plan Creative testing matrix Tracking QA sheet Weekly optimization dashboard
Channels

Where it works

Meta Ads Google Ads GA4 Pixel + CAPI Landing page CRO
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FAQs

Frequently Asked Questions

Are all portfolio examples completed client campaigns?

No. Illustrative concepts are labelled as such. They demonstrate possible approaches and should not be read as verified client results.

Can you develop an approach for our business?

Yes. Use the project brief to explain your audience, objectives, channels, and constraints so the team can discuss a relevant scope.

Can we see relevant client work?

Ask the team for examples that can be shared with permission. Confidentiality, usage rights, and client approval may limit what can be shown.